Digital Chocolate is the largest in iTunes

. We already knew that the Games section in iTunes is one of the most important, there are already over 20,000 applications have been downloaded over 500 million times, which generates many millions of dollars. What we did not know is that there is a company that is making an important relevance in the store.


That company is called Digital Chocolate (DCHOC in iTunes), developer of Diamond Islands, Crazy Penguin Catapult, Tower Bloxx Deluxe 3D Brick Breaker Revolution 3D and Chocolate Shop Frenzy, all premium and free versions. These 5 titles have achieved more than 8 million downloads in a few weeks of life in iTunes, which represents almost 2% of the "business" iTunes.

This 2% of all downloaded applications is a real success and shows that you can achieve real relevance with good applications and good pricing strategy.


DCHOC with free applications and applications that strategic change in price between 4.99 and 2.99 dollars, depending on their marketing efforts, which puts them first in its category (above) or up to aggressively low price (below).