Blinking LEDs to give QR codes a run for their (ad) money

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We're still waiting for this so-called QR code revolution to hit North America, but our contemporaries across the Pacific are already looking to develop the next big thing. Reportedly, a smattering of mega-corps (including the likes of Toshiba and NEC) are joining hands in order to concoct a rivaling technology that requires even less effort to get content from billboards, books and posters to one's mobile. The heretofore unnamed system utilizes blinking LEDs to send data to phones, and so long as an ad has enough room for a minuscule light, consumers can come within five meters of it and receive the associated information by simply pointing their handset in the direction of the light. If all goes well, the technology will be ready for commercialization by 2013, or just after phase one of the Robot Apocalypse.

Via MobileCrunch