Sony Ericsson camera phones to bet on U.S. and launches C905

5:45 AM Edited by Blony

.
We know that the relationship between Sony and Ericsson is not at his best, but that does not detract continue working to gain market share.

Cybershot line has been very successful worldwide, but did not penetrate the United States ... to reverse it are preparing to launch the C905 with its 8.1 megapixel camera in the second quarter of the year but must take care that you do not have the same problems as in the UK.

The leader of product marketing for the company, Jon Mulder, was that a large stake in the company are the camera phones as they believe that users can turn to the phones with high resolution camera at the time of choosing a new mobile even replace it with an old digital camera (a more than debatable).

The manager revealed that the Sony Ericsson C905 would cost between 199 and $ 249 with contract, a price that could derail the entire strategy as it would be more expensive than other smartphones like the iPhone or the G1, if they are not terrible camera are strong competitors. Not to mention the competition with Samsung and their own camera phones, as the Memoir which also has 8 MPX camera.

To close, I found the correct analysis was that Ross Rubin of NPD Group on this strategy: "It is a big challenge especially in these times where we see digital cameras 8 MPX for $ 100 or less, and it is itself Cybershot a brand of digital cameras. "

0 comments: